Inner and Outer Beauty in Dorian Gray - 1512 Words

The term ‘beauty may have very relative significance. Something can be beautiful for us, but ugly for other people. The external beauty of a person is often the first thing that we pay attention to. This is the result of the association of beauty with good and ugliness with evil. Through the outer appearance we make a general opinion about a given person. Such a way of thinking may be very misleading. In order to get to know the person we need to look to the inside Ââ€" into the soul. This is the place where the real beauty and ugliness are hidden. The notion of inner and outer beauty is perfectly presented in the novel ‘The Picture of Dorian Gray by Oscar Wilde. The story described in this book shows how the external†¦show more content†¦I am glad I am living in a century when such wonders happen. They make one believe in the reality of the things we all play with, such as romance, passion, and love (Chapter 7). The fear that other people could see the portrait for ces Dorian to hide it. When he is sure no one will discover his secret he starts to live a life full of pleasure and sensation. His love to his own beauty makes his deeds more and more repulsive. It all happens by the consent of the society, which judges Dorian on the basis of his look. In the belief that good look comes together with good character people do not pay attention to the evil stories about him. After eighteen years Dorians beauty is still perfect and untouched. The fear of someone seeing the picture starts to plunge him into madness. His love to aestheticism is seen in every aspect of life. He studies music and art and fills his house with beautiful objects from all around the world. The art has also other significance for him. He uses it as an excuse for his evil deeds. He commits the sins for the sake of the beauty and art. That is how he excuses his next crime, murder of Basil Hallward. When the painter sees the picture, his own work of art, he is terrified by what h e sees. The figure on the portrait does not resemble his beloved friend anymore. On the contrary, the picture presents an old man with horrific evil on his face. Basil comprehends that the beautiful and youngShow MoreRelated Inner and outer beauty in Dorian Gray Essay1495 Words   |  6 Pages The term ‘beauty’ may have very relative significance. Something can be beautiful for us, but ugly for other people. The external beauty of a person is often the first thing that we pay attention to. This is the result of the association of beauty with good and ugliness with evil. Through the outer appearance we make a general opinion about a given person. Such a way of thinking may be very misleading. In order to get to know the person we need to look to the inside – into the soul. This is theRead MoreKiller Instincts in Oscar Wildes Novel, The Picture of Dorian Gray778 Words   |  3 Pagesothers,† (Wilde 46). Dorian Gray deceives himself by not knowing he is in love, and ends by showing everyone his most horrible traits. In his novel, The Picture of Dorian Gray, Oscar Wilde talks about Dorian Gray, an innocent, beautiful young man who does not understand the power of his own beauty. Basil Hallward, an artist, discovers Dorian and paints a magnificent portrait of him. When one of Basil’s friends Lord Henry advises Dorian of his divine beauty and youth, Dorian wishes for the portraitRead MoreThe Picture Of Dorian Gray Analysis1623 Words   |  7 Pages Oscar Wilde’s novel The Picture of Dorian Gray shows us the triumph of a corrupting influence over a virtuous one. In the novel, Lord Henry’s influence over Dorian overpowers Basil’s and leads to Dorian’s eventual demise. In analyzing Oscar Wilde’s The Picture of Dorian Gray, the theme of good versus evil reflects off of Lord Henry’s and Basil’s interactions with Dorian and Dorian’s internal struggles, thus exemplifying that a person with weak virtues will falter in the face of hedonistic temptationRead MoreThe Picture Of Dorian Gray1416 Words   |  6 PagesWilde’s novel, The Picture of Dorian Gray, chronicles the transformation of Dorian Gray from an naive youth to a corrupted monster. The simplicity of the storyline contrasts the complexity of Dorian Gray; specifically, the cause of his corruption. The cursed portrait, and characters such as Lord Henry and Basil, play a significant role in the Dorian’s journey to pernicity, but neither of three can be held entirely responsible. Dorian Gray’s initial innocence conceals an inner evil within him; the amalgamationRead MoreBeauty in The Picture of Dorian Gray Essay1224 Words   |  5 PagesPicture of Dorian Gray, beauty is depicted as the driving force in the lives of the three main characters, Dorian, Basil and Lord Henry. Dorian, the main character, believes in seizing the day. Dorian is described as an addict, having mad hungers that grew more ravenous as he fed them. Basil, the artist, admires all that is beautiful in life. Lord Henry, accredited ones physical appearance to the ability of achieving accomplishments in life. Lord Henrys moral position in Dorian Gray is akin toRead MoreThe Picture Of Dorian Gray Analysis1257 Words   |  6 PagesIn the Victorian prose, The Portrait of Dorian Gray explores the idea of duality. The divided self within the character of Dorian Gray begins with his misunderstanding of his self-image, beca use of the influence of a portrait. Dorian’s fate and transformation connect to the painting, which leads to his downfall. The painting contains Dorians moral decline as changes to the picture affects his life. Through the portrait, he gains an image of himself as an independent individual compared to his previousRead MoreOscar Wilde Character Analysis1093 Words   |  5 Pagescultured aristocrat, yet some scenes are in the east, where Dorian skulks, seeking out opium dens The golden west side contrasting with the shady east side mirrors the difference between Dorian’s clean outer appearance and his tainted soul Classroom in Dorian’s mansion is where the portrait is hidden, eventually transitioning into the same place where Dorian becomes a murderer The classroom that Dorian hides his portrait in reminds Dorian of his childhood, furthering his obsession with youth BookRead MoreThe Picture Of Dorian Gray1950 Words   |  8 PagesIn the â€Å"Picture of Dorian Gray†, Oscar Wilde prefaces his only novel by examining the value of art and the artist. After a short examination, Wilde concludes that â€Å"All art is quite useless† (Wilde, 2), contradicting the principles of the Aesthetic Movement, a contemporary to Wilde and Dorian Gray, that became popular during the fin-de-sià ¨cle English Victorian society. Aestheticism believes in imitating art and living life experiencing the pleasures of the world, adopting the hedonistic way of livingRead MoreAbstract Aestheticism in Oscar Wildes The Picture of Dorian Gray2148 Words   |  9 Pagessuggested that art should hold no purpose in society and merely exist for its beauty. He argued, as any aesthete would, that by giving art a value greater than its beauty, society is in turn ruining it. He also added that art must be looked at as a whole, and only those who can see the complete pictu re can truly understand the meaning behind art, while also seeing into the artists soul. In the novel The Picture of Dorian Gray, Oscar Wilde portrays aestheticism in many ways, mainly through art and theRead MoreGender Trouble in Paris Essay628 Words   |  3 PagesIn Gender Trouble, Judith Butler discusses complications with constructions of inner and outer worlds of the body. She argues that â€Å"internalization of gender†, as common linguistics describes it, is a part of the heterosexual hegemonic binary of gender conformity which distinguishes inner and outer worlds. Gender, in the commonly accepted model, is innate and through a process of bringing out the inner gender is expressed. Butler proposes, instead, that â€Å"the gendered body is performative† and

The Presidential Election Abortion And Same Sex Marriage

In the upcoming presidential election, a significant differing factor among candidates is conservative versus liberal. These are two factors in the â€Å"political spectrum† that split candidates, into â€Å"left wing†, or â€Å"right wing†. Their opinions on certain subjects can be classified into these factors. Bernie Sanders, and Donald Trump, are two candidates that disagree on topics such as abortion, and same sex marriage, whilst agreeing on higher taxation for the wealthy. The practice of abortion, and specifically the women s’ legal choice, is currently a controversial topic. The two sides to this argument are â€Å"pr- life†, and â€Å"pro-choice†. In 2012 Bernie Sanders said â€Å"we are not returning to the days of back-room abortions, when countless women died or were maimed. The decision about abortion must remain a decision for the woman, her family and physician to make, not the government.† He supports the movement to legalize access the abortion services, arguing it is something that is not the government s concern, adding that if restricted, it could lead to dangerous secretive abortions. Bernie has also voted for the increase of funding for these services. However, Donald Trump has has stated numerous times that he is â€Å"pro life†, against the liberation of abortion. In an interview in 2011, Trump told a story of a friend, saying when his wife was pregnant they did not want the child, and considered ab ortion, but now describes the child as being â€Å" greatest thing that s ever happenedShow MoreRelatedEssay about The Issues of Abortion and Gay Marriage1521 Words   |  7 PagesIssues of Abortion and Gay Marriage The issues of abortion and gay marriage rights were issues that were fought over constantly by Liberals and Conservatives in the last elections. Both parties had different ways of looking at these problems, hence they both had different ideas as to how we could solve these problems. The Conservatives tended to take a more traditional stance, whereas the Liberals were set on pursuing the problem with new age solutions. 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A Game of Thrones Chapter Eleven Free Essays

string(157) " black sausages and Dothraki blood pies, and later fruits and sweetgrass stews and delicate pastries from the kitchens of Pentos, but she waved it all away\." Daenerys Daenerys Targaryen wed Khal Drogo with fear and barbaric splendor in a field beyond the walls of Pentos, for the Dothraki believed that all things of importance in a man’s life must be done beneath the open sky. Drogo had called his khalasar to attend him and they had come, forty thousand Dothraki warriors and uncounted numbers of women, children, and slaves. Outside the city walls they camped with their vast herds, raising palaces of woven grass, eating everything in sight, and making the good folk of Pentos more anxious with every passing day. We will write a custom essay sample on A Game of Thrones Chapter Eleven or any similar topic only for you Order Now â€Å"My fellow magisters have doubled the size of the city guard,† Illyrio told them over platters of honey duck and orange snap peppers one night at the manse that had been Drogo’s. The khal had joined his khalasar, his estate given over to Daenerys and her brother until the wedding. â€Å"Best we get Princess Daenerys wedded quickly before they hand half the wealth of Pentos away to sellswords and bravos,† Ser Jorah Mormont jested. The exile had offered her brother his sword the night Dany had been sold to Kbal Drogo; Viserys had accepted eagerly. Mormont had been their constant companion ever since. Magister Illyrio laughed lightly through his forked beard, but Viserys did not so much as smile. â€Å"He can have her tomorrow, if he likes,† her brother said. He glanced over at Dany, and she lowered her eyes. â€Å"So long as he pays the price.† Illyrio waved a languid hand in the air, rings glittering on his fat fingers. â€Å"I have told you, all is settled. Trust me. The khal has promised you a crown, and you shall have it.† â€Å"Yes, but when?† â€Å"When the khal chooses,† Illyrio said. â€Å"He will have the girl first, and after they are wed he must make his procession across the plains and present her to the dosh khaleen at Vaes Dothrak. After that, perhaps. If the omens favor war.† Viserys seethed with impatience. â€Å"I piss on Dothraki omens. The Usurper sits on my father’s throne. How long must I wait?† Illyrio gave a massive shrug. â€Å"You have waited most of your life, great king. What is another few months, another few years?† Ser Jorah, who had traveled as far east as Vaes Dothrak, nodded in agreement. â€Å"I counsel you to be patient, Your Grace. The Dothraki are true to their word, but they do things in their own time. A lesser man may beg a favor from the khal, but must never presume to berate him.† Viserys bristled. â€Å"Guard your tongue, Mormont, or I’ll have it out. I am no lesser man, I am the rightful Lord of the Seven Kingdoms. The dragon does not beg.† Ser Jorah lowered his eyes respectfully. Illyrio smiled enigmatically and tore a wing from the duck. Honey and grease ran over his fingers and dripped down into his beard as he nibbled at the tender meat. There are no more dragons, Dany thought, staring at her brother, though she did not dare say it aloud. Yet that night she dreamt of one. Viserys was hitting her, hurting her. She was naked, clumsy with fear. She ran from him, but her body seemed thick and ungainly. He struck her again. She stumbled and fell. â€Å"You woke the dragon,† he screamed as he kicked her. â€Å"You woke the dragon, you woke the dragon.† Her thighs were slick with blood. She closed her eyes and whimpered. As if in answer, there was a hideous ripping sound and the crackling of some great fire. When she looked again, Viserys was gone, great columns of flame rose all around, and in the midst of them was the dragon. It turned its great head slowly. When its molten eyes found hers, she woke, shaking and covered with a fine sheen of sweat. She had never been so afraid . . .. . . until the day of her wedding came at last. The ceremony began at dawn and continued until dusk, an endless day of drinking and feasting and fighting. A mighty earthen ramp had been raised amid the grass palaces, and there Dany was seated beside Khal Drogo, above the seething sea of Dothraki. She had never seen so many people in one place, nor people so strange and frightening. The horselords might put on rich fabrics and sweet perfumes when they visited the Free Cities, but out under the open sky they kept the old ways. Men and women alike wore painted leather vests over bare chests and horsehair leggings cinched by bronze medallion belts, and the warriors greased their long braids with fat from the rendering pits. They gorged themselves on horseflesh roasted with honey and peppers, drank themselves blind on fermented mare’s milk and Illyrio’s fine wines, and spat jests at each other across the fires, their voices harsh and alien in Dany’s ears. Viserys was seated just below her, splendid in a new black wool tunic with a scarlet dragon on the chest. Illyrio and Ser Jorah sat beside him. Theirs was a place of high honor, just below the khal’s own bloodriders, but Dany could see the anger in her brother’s lilac eyes. He did not like sitting beneath her, and he fumed when the slaves offered each dish first to the khal and his bride, and served him from the portions they refused. He could do nothing but nurse his resentment, so nurse it he did, his mood growing blacker by the hour at each insult to his person. Dany had never felt so alone as she did seated in the midst of that vast horde. Her brother had told her to smile, and so she smiled until her face ached and the tears came unbidden to her eyes. She did her best to hide them, knowing how angry Viserys would be if he saw her crying, terrified of how Khal Drogo might react. Food was brought to her, steaming joints of meat and thick black sausages and Dothraki blood pies, and later fruits and sweetgrass stews and delicate pastries from the kitchens of Pentos, but she waved it all away. You read "A Game of Thrones Chapter Eleven" in category "Essay examples" Her stomach was a roil, and she knew she could keep none of it down. There was no one to talk to. Khal Drogo shouted commands and jests down to his bloodriders, and laughed at their replies, but he scarcely glanced at Dany beside him. They had no common language. Dothraki was incomprehensible to her, and the khal knew only a few words of the bastard Valyrian of the Free Cities, and none at all of the Common Tongue of the Seven Kingdoms. She would even have welcomed the conversation of Illyrio and her brother, but they were too far below to hear her. So she sat in her wedding silks, nursing a cup of honeyed wine, afraid to eat, talking silently to herself. I am blood of the dragon, she told herself. I am Daenerys Stormborn, Princess of Dragonstone, of the blood and seed of Aegon the Conqueror. The sun was only a quarter of the way up the sky when she saw her first man die. Drums were beating as some of the women danced for the khal. Drogo watched without expression, but his eyes followed their movements, and from time to time he would toss down a bronze medallion for the women to fight over. The warriors were watching too. One of them finally stepped into the circle, grabbed a dancer by the arm, pushed her down to the ground, and mounted her right there, as a stallion mounts a mare. Illyrio had told her that might happen. â€Å"The Dothraki mate like the animals in their herds. There is no privacy in a khalasar, and they do not understand sin or shame as we do.† Dany looked away from the coupling, frightened when she realized what was happening, but a second warrior stepped forward, and a third, and soon there was no way to avert her eyes. Then two men seized the same woman. She heard a shout, saw a shove, and in the blink of an eye the arakhs were out, long razor-sharp blades, half sword and half scythe. A dance of death began as the warriors circled and slashed, leaping toward each other, whirling the blades around their heads, shrieking insults at each clash. No one made a move to interfere. It ended as quickly as it began. The arakhs shivered together faster than Dany could follow, one man missed a step, the other swung his blade in a flat arc. Steel bit into flesh just above the Dothraki’s waist, and opened him from backbone to belly button, spilling his entrails into the dust. As the loser died, the winner took hold of the nearest woman—not even the one they had been quarreling over—and had her there and then. Slaves carried off the body, and the dancing resumed. Magister Illyrio had warned Dany about this too. â€Å"A Dothraki wedding without at least three deaths is deemed a dull affair,† he had said. Her wedding must have been especially blessed; before the day was over, a dozen men had died. As the hours passed, the terror grew in Dany, until it was all she could do not to scream. She was afraid of the Dothraki, whose ways seemed alien and monstrous, as if they were beasts in human skins and not true men at all. She was afraid of her brother, of what he might do if she failed him. Most of all, she was afraid of what would happen tonight under the stars, when her brother gave her up to the hulking giant who sat drinking beside her with a face as still and cruel as a bronze mask. I am the blood of the dragon, she told herself again. When at last the sun was low in the sky, Khal Drogo clapped his hands together, and the drums and the shouting and feasting came to a sudden halt. Drogo stood and pulled Dany to her feet beside him. It was time for her bride gifts. And after the gifts, she knew, after the sun had gone down, it would be time for the first ride and the consummation of her marriage. Dany tried to put the thought aside, but it would not leave her. She hugged herself to try to keep from shaking. Her brother Viserys gifted her with three handmaids. Dany knew they had cost him nothing; Illyrio no doubt had provided the girls. Irri and Jhiqui were copper-skinned Dothraki with black hair and almond-shaped eyes, Doreah a fair-haired, blue-eyed Lysene girl. â€Å"These are no common servants, sweet sister,† her brother told her as they were brought forward one by one. â€Å"Illyrio and I selected them personally for you. Irri will teach you riding, Jhiqui the Dothraki tongue, and Doreah will instruct you in the womanly arts of love.† He smiled thinly. â€Å"She’s very good, Illyrio and I can both swear to that.† Ser Jorah Mormont apologized for his gift. â€Å"It is a small thing, my princess, but all a poor exile could afford,† he said as he laid a small stack of old books before her. They were histories and songs of the Seven Kingdoms, she saw, written in the Common Tongue. She thanked him with all her heart. Magister Illyrio murmured a command, and four burly slaves hurried forward, bearing between them a great cedar chest bound in bronze. When she opened it, she found piles of the finest velvets and damasks the Free Cities could produce . . . and resting on top, nestled in the soft cloth, three huge eggs. Dany gasped. They were the most beautiful things she had ever seen, each different than the others, patterned in such rich colors that at first she thought they were crusted with jewels, and so large it took both of her hands to hold one. She lifted it delicately, expecting that it would be made of some fine porcelain or delicate enamel, or even blown glass, but it was much heavier than that, as if it were all of solid stone. The surface of the shell was covered with tiny scales, and as she turned the egg between her fingers, they shimmered like polished metal in the light of the setting sun. One egg was a deep green, with burnished bronze flecks that came and went depending on how Dan y turned it. Another was pale cream streaked with gold. The last was black, as black as a midnight sea, yet alive with scarlet ripples and swirls. â€Å"What are they?† she asked, her voice hushed and full of wonder. â€Å"Dragon’s eggs, from the Shadow Lands beyond Asshai,† said Magister Illyrio. â€Å"The eons have turned them to stone, yet still they burn bright with beauty.† â€Å"I shall treasure them always.† Dany had heard tales of such eggs, but she had never seen one, nor thought to see one. It was a truly magnificent gift, though she knew that Illyrio could afford to be lavish. He had collected a fortune in horses and slaves for his part in selling her to Khal Drogo. The khal’s bloodriders offered her the traditional three weapons, and splendid weapons they were. Haggo gave her a great leather whip with a silver handle, Cohollo a magnificent arakh chased in gold, and Qotho a double-curved dragonbone bow taller than she was. Magister Illyrio and Ser Jorah had taught her the traditional refusals for these offerings. â€Å"This is a gift worthy of a great warrior, O blood of my blood, and I am but a woman. Let my lord husband bear these in my stead.† And so Khal Drogo too received his â€Å"bride gifts.† Other gifts she was given in plenty by other Dothraki: slippers and jewels and silver rings for her hair, medallion belts and painted vests and soft furs, sandsilks and jars of scent, needles and feathers and tiny bottles of purple glass, and a gown made from the skin of a thousand mice. â€Å"A handsome gift, Khaleesi,† Magister Illyrio said of the last, after he had told her what it was. â€Å"Most lucky.† The gifts mounted up around her in great piles, more gifts than she could possibly imagine, more gifts than she could want or use. And last of all, Khal Drogo brought forth his own bride gift to her. An expectant hush rippled out from the center of the camp as he left her side, growing until it had swallowed the whole khalasar. When he returned, the dense press of Dothraki gift-givers parted before him, and he led the horse to her. She was a young filly, spirited and splendid. Dany knew just enough about horses to know that this was no ordinary animal. There was something about her that took the breath away. She was grey as the winter sea, with a mane like silver smoke. Hesitantly she reached out and stroked the horse’s neck, ran her fingers through the silver of her mane. Khal Drogo said something in Dothraki and Magister Illyrio translated. â€Å"Silver for the silver of your hair, the khal says.† â€Å"She’s beautiful,† Dany murmured. â€Å"She is the pride of the khalasar, † Illyrio said. â€Å"Custom decrees that the khaleesi must ride a mount worthy of her place by the side of the khal.† Drogo stepped forward and put his hands on her waist. He lifted her up as easily as if she were a child and set her on the thin Dothraki saddle, so much smaller than the ones she was used to. Dany sat there uncertain for a moment. No one had told her about this part. â€Å"What should I do?† she asked Illyrio. It was Ser Jorah Mormont who answered. â€Å"Take the reins and ride. You need not go far.† Nervously Dany gathered the reins in her hands and slid her feet into the short stirrups. She was only a fair rider; she had spent far more time traveling by ship and wagon and palanquin than by horseback. Praying that she would not fall off and disgrace herself, she gave the filly the lightest and most timid touch with her knees. And for the first time in hours, she forgot to be afraid. Or perhaps it was for the first time ever. The silver-grey filly moved with a smooth and silken gait, and the crowd parted for her, every eye upon them. Dany found herself moving faster than she had intended, yet somehow it was exciting rather than terrifying. The horse broke into a trot, and she smiled. Dothraki scrambled to clear a path. The slightest pressure with her legs, the lightest touch on the reins, and the filly responded. She sent it into a gallop, and now the Dothraki were hooting and laughing and shouting at her as they jumped out of her way. As she turned to ride back, a firepit loomed ahead, directly in her path. They were hemmed in on either side, with no room to stop. A daring she had never known filled Daenerys then, and she gave the filly her head. The silver horse leapt the flames as if she had wings. When she pulled up before Magister Illyrio, she said, â€Å"Tell Khal Drogo that he has given me the wind.† The fat Pentoshi stroked his yellow beard as he repeated her words in Dothraki, and Dany saw her new husband smile for the first time. The last sliver of sun vanished behind the high walls of Pentos to the west just then. Dany had lost all track of time. Khal Drogo commanded his bloodriders to bring forth his own horse, a lean red stallion. As the khal was saddling the horse, Viserys slid close to Dany on her silver, dug his fingers into her leg, and said, â€Å"Please him, sweet sister, or I swear, you will see the dragon wake as it has never woken before.† The fear came back to her then, with her brother’s words. She felt like a child once more, only thirteen and all alone, not ready for what was about to happen to her. They rode out together as the stars came out, leaving the khalasar and the grass palaces behind. Khal Drogo spoke no word to her, but drove his stallion at a hard trot through the gathering dusk. The tiny silver bells in his long braid rang softly as he rode. â€Å"I am the blood of the dragon,† she whispered aloud as she followed, trying to keep her courage up. â€Å"I am the blood of the dragon. I am the blood of the dragon.† The dragon was never afraid. Afterward she could not say how far or how long they had ridden, but it was full dark when they stopped at a grassy place beside a small stream. Drogo swung off his horse and lifted her down from hers. She felt as fragile as glass in his hands, her limbs as weak as water. She stood there helpless and trembling in her wedding silks while he secured the horses, and when he turned to look at her, she began to cry. Khal Drogo stared at her tears, his face strangely empty of expression. â€Å"No,† he said. He lifted his hand and rubbed away the tears roughly with a callused thumb. â€Å"You speak the Common Tongue,† Dany said in wonder. â€Å"No,† he said again. Perhaps he had only that word, she thought, but it was one word more than she had known he had, and somehow it made her feel a little better. Drogo touched her hair lightly, sliding the silver-blond strands between his fingers and murmuring softly in Dothraki. Dany did not understand the words, yet there was warmth in the tone, a tenderness she had never expected from this man. He put his finger under her chin and lifted her head, so she was looking up into his eyes. Drogo towered over her as he towered over everyone. Taking her lightly under the arms, he lifted her and seated her on a rounded rock beside the stream. Then he sat on the ground facing her, legs crossed beneath him, their faces finally at a height. â€Å"No,† he said. â€Å"Is that the only word you know?† she asked him. Drogo did not reply. His long heavy braid was coiled in the dirt beside him. He pulled it over his right shoulder and began to remove the bells from his hair, one by one. After a moment Dany leaned forward to help. When they were done, Drogo gestured. She understood. Slowly, carefully, she began to undo his braid. It took a long time. All the while he sat there silently, watching her. When she was done, he shook his head, and his hair spread out behind him like a river of darkness, oiled and gleaming. She had never seen hair so long, so black, so thick. Then it was his turn. He began to undress her. His fingers were deft and strangely tender. He removed her silks one by one, carefully, while Dany sat unmoving, silent, looking at his eyes. When he bared her small breasts, she could not help herself. She averted her eyes and covered herself with her hands. â€Å"No,† Drogo said. He pulled her hands away from her breasts, gently but firmly, then lifted her face again to make her look at him. â€Å"No,† he repeated. â€Å"No,† she echoed back at him. He stood her up then and pulled her close to remove the last of her silks. The night air was chilly on her bare skin. She shivered, and gooseflesh covered her arms and legs. She was afraid of what would come next, but for a while nothing happened. Khal Drogo sat with his legs crossed, looking at her, drinking in her body with his eyes. After a while he began to touch her. Lightly at first, then harder. She could sense the fierce strength in his hands, but he never hurt her. He held her hand in his own and brushed her fingers, one by one. He ran a hand gently down her leg. He stroked her face, tracing the curve of her ears, running a finger gently around her mouth. He put both hands in her hair and combed it with his fingers. He turned her around, massaged her shoulders, slid a knuckle down the path of her spine. It seemed as if hours passed before his hands finally went to her breasts. He stroked the soft skin underneath until it tingled. He circled her nipples with his thumbs, pinched them between thumb and forefinger, then began to pull at her, very lightly at first, then more insistently, until her nipples stiffened and began to ache. He stopped then, and drew her down onto his lap. Dany was flushed and breathless, her heart fluttering in her chest. He cupped her face in his huge hands and looked into his eyes. â€Å"No?† he said, and she knew it was a question. She took his hand and moved it down to the wetness between her thighs. â€Å"Yes,† she whispered as she put his finger inside her. How to cite A Game of Thrones Chapter Eleven, Essay examples

Computer Information Systems Brief free essay sample

In order for the company to continue to thrive, consideration of growth opportunities will also be analyzed. In addition, the threats that Kudler may encounter if changes are not implemented will also be discussed throughout this evaluation. The owner of Kudler Fine Food stores offer gourmet foods and fine wines all within one location. All store locations offer baked goods, meat, seafood, produce, cheese, dairy products, and wine with little or no preservatives added. The success of Kudler Fine Foods is in part from the systems that the stores have in place. For example, the current computer system is available 24 hours a day, seven days a week, the owner provides training to all employees and is, therefore, understood by all employees. This understanding of the computer system enables the daily operations of the business to thrive as sales increase. As the company moves forward and introduces changes with technological advances, continued employee training is a must with the installation of new hardware and software programs. Another down-fall of the current manual system in place is the risk of human error. Common errors include calculation mistakes and the transposing of figures. Upgrade Options A few options exist for converting from a manual to a computer based. The lower end of computer automation would be the use of a general purpose software application package. One example would be Microsoft Office which is similar to the current package in place. This package includes word processing, spreadsheet, database management presentation graphics, and personal information management. The high end would be application specific programming. These programs are designed for the specific purposes such as business accounting, transaction processing, customer relationship management and resource planning (O’Brien and Marakas, 2008). Still even more specific would be custom software, prepared for the specific needs and desires of Kudler Foods. Benefits of System Conversion Currently all major business transactions outside of customer sales and training classes are handled by one individual. The fact that this one individual is responsible currently for three locations, with more to come soon, is an even greater reason to look toward full system automation. Using the right software program will allow the activities of all three current locations as well as any future locations to filter into one main database. Information gathered into the one database can then be used for analysis, comparison, and reporting purposes without the need to physically travel to the various locations. There are also financial and accounting benefits of moving forward with system automation. Accounting packages available offer automated reporting of receivables, payable, expenses, and revenue. There is even a useful tool of check printing, recording, and reconciliation. Through computer interfacing with the financial institutions that Kudler maintains its financial accounts reconciling information can be transmitted electronically via secure internet connections. The use of account and product codes would be an asset to the inventory capabilities of an automated system. Sales and other transactions of each individual store location would have a unique identifier code. Merchandise that is supplied by each location would have product codes. Each determined area of the locations would have and identifying department code, for example meat, produce, bakery, etc. Data collection using the various options of coding allow the system to collectively report any pertinent information, or individually report according to location, department, item, and so forth as defined by Kudler Fine Foods. An added benefit of computer hardware and software is mass communication capabilities both internally and externally. The use of groupware allows communicating to one or several individuals without the use of paper, pens, postage or other office supplies. Memorandums, spreadsheets, and other documentation can be distributed through email, thus cutting office supply costs and information delivery time. One example of groupware is Microsoft Outlook. Through the use of the internet information is electronically transmitted to various specified locations and users. Using the internet for some business transactions would allow for product orders and advertising. Internet marketing and advertising allows Kudler to reach a far greater population than local advertising such as school ads. In addition to above mentioned incentives, internet usage for business would open the door for e-commerce. E-commerce gives potential customers outside of the normal driving radius access to products of Kudler Fine Foods. Customers would have the ability to shop via the web, select items of choice, and pay for the merchandise prior to Kudler shipping the product to a customer specified location. Possible Threats of Conversion The use of the internet is a great tool. Some benefits were previously mentioned, but there are also some threats. Threats such as viruses, spyware, sniffing, malware and several more exist whenever the internet is used. Each of the threats mentioned is an attack on the security of the company. There are various defenses that can be used to safeguard against these threats. In conjunction with limiting employee access to the internet, other defenses include firewalls, intrusion detection systems, value-added networks and proxy servers (Bagranoff, 2008). These defense mechanisms help to fight off unwanted attacks and unauthorized access to company data. Security Defenses Security threats can be internal as well as external. This being noted, there are also database management system software. This technology can be used for development, access, and maintenance of the database of Kudler (O’Brien and Marakas, 2008). More specifically this type of software can specify what personnel have access to specific locations within the computer system. It can determine if the access granted is read only or if the specified end-user has update capabilities. Conclusion In conclusion there are various options available to Kudler Fine Foods for the advancement of its business and accounting procedures. Evolving to a more technological computer programming system opens the door to more proficient record keeping, more cost effective communications and financial reporting, and business expansion. Potential security threats exist, as with all types of systems, whether it’s manual, semi-automated or completely high tech automation. There are tools available that make securing data just as strong a force as the posed threats. Kudler’s decision to move forward with total automation would increase time management, information accuracy, consumer population, and customer service.

The Knights of the Middle Ages Essay Example For Students

The Knights of the Middle Ages Essay Shakespeare’s 16th century portrayal of Messina in southern Italy is a place where social conventions rule and order is kept through the strong bond of honour that exists among men. Honour is the only measure of the man and serves as a way for others to determine and evaluate that person’s character. Thus a person ‘becomes’ their honour. While women’s honour revolves around the womanly virtues of chastity and fidelity, men, being more complex beings, naturally have a more intricate and structured honour paradigm. The Knights of the Middle Ages epitomised honour systems with their strict adherence to the chivalric code. Knights were elite warriors, holding immense military and political power, and honour was a central component in the concept of conduct known as chivalry, which influenced models of behaviour for nobles during the Renaissance and was admired and exalted as a sign of nobility and social standing. Because this period of time marked an age of instability and constant conflict, honour for men was inevitably tied up in the act of war. We will write a custom essay on The Knights of the Middle Ages specifically for you for only $16.38 $13.9/page Order now In this environment, where one’s life lay in the competency of his fellow man, one who proved to be proficient and capable at war was naturally held in high esteem and regarded as honourable. War was an ever present reality and provided both an ideal and valuable test of one‘s honour and indeed the messenger in Act One, Scene One proclaims Claudio’s battle-proven honour, stating, â€Å"He hath born himself beyond the promise of his age, having done in the figure of a Lamb, the feats of a lion†. The response to this news is one of overwhelming joy with the messenger also stating how the news had brought tears to the eyes of Claudio’s father. However the honour of women and men, although defined differently, is not separate, especially in the case of families and relationships, where in both cases the honour of both parties is interwoven and the disintegration of one person’s honour affects the other. Not surprisingly Messina is dominated by the conflict between appearance and reality, which has honour at its centre. As the concept of honour is an abstract one and honour is of fundamental importance, it must be manifested in a physical way so that it is perceivable to others. Thus the desire to portray a perfect exterior dominates people’s behaviour and upholding the appearance of honour in public is a preoccupation with the majority of the citizens of Messina. Yet it is this very desire to uphold honour that constantly compromises both truth and individuality, negatively influencing the way people behave and destroying all sense of self. The masquerade ball scene is just one of many incidents that play on this tension. Another threat arising from the glorification of honour is presumption and the fierce desire to defend one’s honour, which becomes a central concern in Messina and is at the very root of the most shocking conflict in the play. As each character fiercely guards their honour, the underlying insecurity, suspicion and irrationality remains unchecked, and Don John’s masterful deception causes Messina to collapse into calamity. Claudio’s hasty, yet premeditated shaming of Hero is his pitiful attempt to protect his own honour. He erroneously believes that by denouncing his intended and disassociating himself from any connection with her, he will remove all risk of his own honour being implicated in the affair most foul and treacherous. Equally distressing, is Leonato’s shocking assumption of the role of the shamed and furious father, which demonstrates the importance of the concept of honour within the family. .ucd95b9e075d5768914a0b8b4c190a4ff , .ucd95b9e075d5768914a0b8b4c190a4ff .postImageUrl , .ucd95b9e075d5768914a0b8b4c190a4ff .centered-text-area { min-height: 80px; position: relative; } .ucd95b9e075d5768914a0b8b4c190a4ff , .ucd95b9e075d5768914a0b8b4c190a4ff:hover , .ucd95b9e075d5768914a0b8b4c190a4ff:visited , .ucd95b9e075d5768914a0b8b4c190a4ff:active { border:0!important; } .ucd95b9e075d5768914a0b8b4c190a4ff .clearfix:after { content: ""; display: table; clear: both; } .ucd95b9e075d5768914a0b8b4c190a4ff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucd95b9e075d5768914a0b8b4c190a4ff:active , .ucd95b9e075d5768914a0b8b4c190a4ff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucd95b9e075d5768914a0b8b4c190a4ff .centered-text-area { width: 100%; position: relative ; } .ucd95b9e075d5768914a0b8b4c190a4ff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucd95b9e075d5768914a0b8b4c190a4ff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucd95b9e075d5768914a0b8b4c190a4ff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucd95b9e075d5768914a0b8b4c190a4ff:hover .ctaButton { background-color: #34495E!important; } .ucd95b9e075d5768914a0b8b4c190a4ff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucd95b9e075d5768914a0b8b4c190a4ff .ucd95b9e075d5768914a0b8b4c190a4ff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucd95b9e075d5768914a0b8b4c190a4ff:after { content: ""; display: block; clear: both; } READ: In what ways does Act II advance our understanding of Hamlet's character? EssayBeatrice’s harrowing command to â€Å"Kill Claudio† is her attempt to defend and restore Hero’s honour and Bennedict’s reluctant, but convincing compliance is a perfect example of the interconnected nature of honour in Messina. Their reactions, which appear extreme, reveal the immense fear of shame, that the removal of honour brings, a fate which Messinians fear more than death itself and of course Don John is constantly there as a reminder of what happens to one who has lost his honour. Known as Don John the bastard, his low rank and reclusive personality is testament to the pitiful existence that loosing one’s honour brings. Thus it is easy to understand why loosing one’s honour is so feared by Messinians, and their obsession over the idea of honour, whilst unfortunate, can be justified. To prove his point, Shakespeare masterfully expounds the negative implications of the attitudes of the people of Messina by immersing them in, and developing their reactions to, crisis and adversity, which exposes the frailty of their society and their restrictive notions of honour. However Shakespeare does not let all his characters become ensnared in this mode of thought and the beloved duo of Beatrice and Bennedict are a definite example of what can be achieved when society’s social expectations are ignored and rejected as inhibiting forces. Finally the play reaches a happy, though somewhat uneasy, resolution, involving the restoration of everyone’s honour, because the blame for shaking the very fabric of society is laid very neatly at the feet of Don John, who is blamed as the perpetrator of the plot, which sadly means that Messina has learnt ‘nothing’ from its many deceptions. Even Claudio, who publicly shamed Hero with such callousness and showed no emotion when the news of her death was announced, is conveniently absolved from guilt. Ultimately we are left with an uneasy feeling over the palpable instability of Messina, which threatens the seemingly peaceful resolution, and we realise that only Beatrice and Benedick have exchanged the traditional concepts of honour for the freedom of individualism.

A Short History of the American Red Cross

A Short History of the American Red Cross Historical Importance of the American Red Cross The American Red Cross is the only congressionally mandated organization to provide aid to victims of disaster and is responsible for fulfilling the mandates of the Geneva Convention within the United States. It was founded May 21, 1881 It has historically been known under other names, such as ARC; American Association of the Red Cross (1881 - 1892) and American National Red Cross (1893 - 1978). Overview Clara Barton, born in 1821, had been a schoolteacher, a clerk in the U.S. Patent Office, and had earned the nickname Angel of the Battlefield during the Civil War before she founded the American Red Cross in 1881. Bartons experiences of collecting and distributing supplies to soldiers during the Civil War, as well as working as a nurse on battlefields, made her a champion for the rights of wounded soldiers. After the Civil War, Barton aggressively lobbied for the establishment of an American version of the International Red Cross (which had been founded in Switzerland in 1863) and for the United States to sign the Geneva Convention. She succeeded with both the American Red Cross was founded in 1881 and the U.S. ratified the Geneva Convention in 1882. Clara Barton became the first president of the American Red Cross and led the organization for the next 23 years. Just days after the first local chapter of the American Red Cross was established in Dansville, NY on August 22, 1881, the American Red Cross jumped into its first disaster relief operation when they responded to the devastation caused by major forest fires in Michigan. The American Red Cross continued to aid victims of fires, floods, and hurricanes over the next several years; however, their role grew during the 1889 Johnstown flood when the American Red Cross set up large shelters to temporarily house those dislocated by the disaster. Sheltering and feeding continue to this day to be the largest responsibilities of the Red Cross immediately following a disaster. On June 6, 1900, the American Red Cross was given a congressional charter that mandated the organization to fulfill the provisions of the Geneva Convention, by rendering aid to those wounded during the war, providing communication between family members and members of the U.S. military, and administering relief to those affected by disasters during peacetime. The charter also protects the Red Cross emblem (a red cross on a white background) for use only by the Red Cross. On January 5, 1905, the American Red Cross received a slightly revised congressional charter, under which the organization still operates today. Though the American Red Cross has been given this mandate by Congress, it is not a federally funded organization; it is a non-profit, charitable organization that receives its funding from public donations. Though congressionally chartered, internal struggles threatened to topple the organization in the early 1900s. Clara Bartons sloppy bookkeeping, as well as questions regarding Bartons ability to manage a large, national organization, led to a congressional investigation. Instead of testifying, Barton resigned from the American Red Cross on May 14, 1904. (Clara Barton passed away April 12, 1912, at the age of 91.) In the decade following the congressional charter, the American Red Cross responded to disasters such as the ​1906 San Francisco earthquake and added classes such as first aid, nursing, and water safety. In 1907, the American Red Cross began working to combat consumption (tuberculosis) by selling Christmas Seals to raise money for the National Tuberculosis Association. World War I exponentially expanded the American Red Cross by significantly increasing Red Cross chapters, volunteers, and funds. The American Red Cross sent thousands of nurses overseas, helped organize the home front, established veterans hospitals, delivered care packages, organized ambulances, and even trained dogs to search for wounded. In World War II, the American Red Cross played a similar role but also sent millions of packages of food to POWs, began a blood collection service to aid the wounded, and established clubs such as the famous Rainbow Corner to offer entertainment and food to servicemen. After World War II, the American Red Cross established a civilian blood collection service in 1948, has continued to offer aid to victims of disasters and wars, added classes for CPR, and in 1990 added a Holocaust War Victims Tracing and Information Center. The American Red Cross has continued to be an important organization, offering aid to millions affected by wars and disasters.

REGIONAL UNEMPLOYMENT Essay Example | Topics and Well Written Essays - 500 words

REGIONAL UNEMPLOYMENT - Essay Example The percentage of unemployed people in Scotland have been reducing due to the massive expansion of businesses in the region such as the oil and gas sector (Herald Scotland, 2015). This growth has brought about job creation thus the improvement of employment rates to a â€Å"record high†. The unemployment rates in North Ireland also match those in Scotland in being the lowest among the four due to an improving economic situation that as resulted in more job offerings in the public and private sector (Houston, 2014). In Wales, programs implanted by the government such as the Jobs Growth Wales have played a significant role in reducing the unemployment rates (Gov.wales, 2013). The government may use policies that create good economic conditions for businesses to thrive on such as encouraging the creation of new business. These conditions will enable businesses to grow that translates into the need for more workers in the particular. The authorities can also sponsor the youth and educate them on how to create successful enterprises so that they can also use their skills to earn a living and employ themselves such as through web design among others. Therefore, the unemployment rates are reduced in the process. The government can also undertake an analysis of the labor market in various regions to determine places inhabited mostly by unemployed individuals. They can reduce the tax levels for the business in the area so as to increase the level of unemployment. They can also create institutions that enabled the unemployed to learn skills that may help them to get jobs. LondonlovesBusiness.com. [online] Londonlovesbusiness.com. Available at: http://www.londonlovesbusiness.com/business-news/economic/why-are-one-in-10-londoners-unemployed/259.article [Accessed 13 May 2015]. Month - BelfastTelegraph.co.uk. [Online] BelfastTelegraph.co.uk. Available at:

Describe and assess the listener's experience of two different Assignment - 1

Describe and assess the listener's experience of two different composition or two performances of the same composition - Assignment Example In this way, each epoch left its aims and values in music. This essay will focus on the art of Beethoven and Satie to show how different music can be in its aims and purposes. Beethoven’s Symphony No. 5 is a legend in the world of classical music. It represents inner fight of as man who has to choose its further way in life. It is not surprising that the second title of the symphony is Fate. Beethoven’s fate is not the music for relaxation. It is dull of controversies and opposition which cannot leave anybody indifferent. The melody transforms from the nervous passages from the first movement to the calm and moderate moods in the second one. This music shows inner hesitation of people when they need to make their life choices. Gravy full chords in the beginning of the piece quickly transform into the light passages which remind thoughtfulness young people who cannot focus on the most important things in their lives. At the same time, the fate theme interrupts any light process in one’s thinking making everything more complicated. The second movement of the symphony is totally opposite to the first one. It reminds of a place when all people can feel calm. Harmony and calmness are two general values which are recognized by different world cultures and people. In this way, the symphony meets their standards and becomes universal in the context of global community. Overall, the music by Beethoven is never simple. It is full of controversy, hesitation and fear. At the same time, it represents great feeling of optimism, harmony and happiness. Perception of Beethoven depends on one’s mood to the great extent. All people are free to find reflections of their life problems in this complicated, controversial and beautiful music. Music by Erik Satie traces a totally different message for its listeners. For instance, Hypnomedie â„â€" 1 by Erik Satie is music of modernity. It is less certain than

Infectious Diseases and the Immune System Assignment

Infectious Diseases and the Immune System - Assignment Example Tracheal cytotoxin then leads to the paralysis of the ciliated cells. Finally, the adenylate cyclase initiates the infection and causes reduction of the phagocytic activity. Non-specific immunity: It includes a nonantigen-specific method of immunization that ensures immediate maximal response by the body. The vaccine provides the antigen to initiate antibodies against the bacteria. Symptoms include low fever, sneezing, slight cough, and later whooping. Diagnosis can be through physical and visual examination of the patient accompanied by a laboratory test to determine the bacteria. Treatment includes the use of antibiotics. Acellular vaccination includes one where there is the use of inactivated bacteria and one or less concentrated bacterial components. The Whole-cell vaccination is a mode of vaccination where the vaccines are administered with diphtheria and tetanus (DPT) and are more effective. Pearl was a scientist from Wheaton, Illinois, who has suffered from whooping cough and recovered. The respiratory illness had surfaced in different continents leading to various deaths due to its way of transmission. After surviving from the killer disease, she engaged in research and other scientific activities to ensure that there was a cure to prevent more deaths. Other French scientists namely Jules Border and Octave Genguo motivated her work. She used her experience on the disease’s symptoms to understand how the bacteria reacted during the incubation period. Consequently, she teamed up with other scientist and begun working towards establishing an antibiotic for the disease. The antibiotics were attained through laboratory tests on the bacteria’s trends. The process reduces the baby’s chances of contracting the disease due to the pre-determined vaccination schedule. Additionally, it saves on costs because the prevention of a disease is substantially cheaper than its

Happy Dent chewing gum

Happy Dent chewing gum TOPIC: HAPPY DENT CHEWING GUM INTRODUCTION There are many players in the confectionary mart which include HLL, perfetti India , Nestle India and Joyco Innovation at all spheres is the key to stay ahead of competition. Our constant effort is to continuously innovate and we have successfully done so in products (Center Shock, Alpenliebe Swirl candies, Happydent Gum, etc, etc) , in promotions ( Big Babol redemption contests, Cofitos Click Card promotion etc., etc) and also in our distribution system. the chewing gum I have selected is Happy Dent chewing gum and the advertisment or commercial selected is Muskura Le Jagmaga Le.Well in the commercial they are into exaggerted copies, with melodrama and hype spicing up and rightfully so as they are selling a product of the low involvement category.This new one is set in eastman colour, a palace and the Raja and Ranis in frame, the trappings of royality.A guywhose cycle gets off road in the centre of a bridge and he runs and runs over the fences, climbing locked gates,runs and runs t hrough long winding corridors, passing massive doors, a tennis court where the ranis are playing, a magnificient ball room where a slow dance is going on.with amazing sufi music with the jingle (tere man roshan mere man roshan, Prasoon Joshi wrote the lyrics. The commercial won the national award for the best commercial as well. HAPPY DENT CHEWING FOR SPARKING TEETH Happydent White Muskura Le Jagmaga Le commercial Reviews Hats off to the Mccann -Erickson guys -Prasoon joshi for amazing visualisation and daring execution.. Ram Madhvani for making the film ..it is no small job..for Shantanu moitra for the background scorewonderful sufiyana stuff.,for Kailash Kher, Pranav Biswas, Shantanu Moitra and Prasoon Joshi for singing it.Hope we had more ads that could evoke such recall in the TG . ADVERTISING STRATEGY No great startegy is used in this add but in this add they have shown the power of happydent in light that how much teeth gets shine after eating a happy dent. and they gave the name to the add mukura le jagmaga le to attract those people who dont have so much clean and refresh teeth that they can laugh openly in front of any one.thats why they used the old time for this ad. According to Technopak advi-sors Ltd., the oral care market in India is estimated to be close to Rs 4,000 crores of which the largest contributor is the toothpaste seg- ment accounting for approximately 75 percent of the total market in India. The toothpaste market is es- timated at Rs 2,866 crores and is expected to reach Rs 3,226 crores by 2012. The toothpowder market, valued at Rs 497 crores, on the otherhand, is expected to drop to Rs 458 crores by 2012. The mouthwash market an infant product segment for now is valued at Rs 74 crores and is expected to reach Rs 89 crores by 2012.The toothbrush market is valued at 539 crores.The main strategy behind it is to capture the market of tooth paste also. BIG IDEA BEHIND THE COMMERCIAL Practically all of rural India pre- fers cleaning their teeth with tradi- tional products such as neem twigs, salt, ash, tobacco or other herbal in- gredients, contributing to a low per- capita consumption of branded oral care products. according to WHO, Indias overall awareness of oral hygiene is still very poor. The dentist- to-population ratio is 1:35,000 in comparison to 1:7,500 as recom- mended by the WhO. But with burgeoning middle class and multi- pronged advertising campaigns, there is now a latent demand for the formal oral care products and this is set to rise exponentially in the com- ing years. Growth is also likely to emanate from consumers ‘upgrad- ing to matured, value-added and innovative products in this category. Of late, growth of modern trade has also propelled brand sales, especially in the urban marktes.In India, toothpowder was pri- marily targeted at people who used traditional products like salt, neem twigs and other herbal products. Brands like Colgate, Dabur, Babool, Vicco are the prominent players in the toothpowder market in India. Over the past decade it has be- come evident that growth opportunities really lie in the rising demand for toothpaste as the toothpowder is beginning to show a phase of de- cline, as more and more consumers are switching from powders to pastes. according to amit Burman, vice chairman, Dabur India Ltd, the toothpowder market is growing slowly and has been largely stagnant, whereas the market for toothpastes has been witnessing strong double- digit growth, largely driven by a consumer shift in rural markets from toothpowders to toothpastes. Unlike in western countries, the market for new-age oral care products such as mouth freshening wash es, dental flosses and teeth whitening products are at a nascent stage in In- dia. The limited use of these products is also for now restricted to urban ar- eas only. â€Å"The market for specialised cleaning products and mouthwashes has remained a slow grower, with a bulk of the market still controlled by regular value-added toothpastes,† says Burman. One reason for the sluggish growth could be the fact that mouthwash in India is perceived more as a product for therapeutic rather than daily and cosmetic use. Listerine dominates the OTC mouthwash category, while Be-adine, Clohex and hexidine are the major brands among the medically prescribed products. CREATIVE EXECUTION In this add a chewing gum is shown as which can be used in place of a tooth paste in place of a mouth freshner. Because this add is based on the old time of Raja and Rani. when there was no lights and all. when Raja sits to eat meal person chewing happy dent white and his teeths start sparkling so much that is puts light on the table then in place of every equipement which produce light there was a human being and when the light was needed person starts chewing gum. TACTICS Happy Dent white company covered all the three products in one product, Tooth paste Mouth freshner Chewing Gum In the beginning the commercial to create the interest of the consumer they show a person who was running some where after seeing the persons on car instead of Head Lights, this was like something very attactive and catchy to the customers and the lyrics added flavour to the advertisement. APPEAL In this commercial all the segment of customers are attracted because they have shown three qualities in one chewing gum Perfetti Van Melle India (Happydent White). Happydent White is a coated functional gum available in Peppermint and Fruit flavours with special ayurvedic recipe. The brands positioning is that ‘chewing happydent White can give you a sparkling smile. happydent White offers two sugar free variants Protex happy- dent and happydent White Xylit. Brand: Happy Dent White Product: Happydent WaveTooth Whitening Gum Medium: TVC Agency: McCann Erickson Creative team: Prasoon Joshi, executive chairman, McCann Erickson India, and regional executive creative director, Asia Pacific, McCann Erickson Production House: Black Magic, directed by Abhijit Chaudhari Post production: Reynold and Nikhil of Pixion. Storyboard: The film shows a shepherd searching for his lost flock of sheep. He comes across a lorry which has crashed and HappyDent Wave which comprised its cargo has been spilt all over. A herd of passing elephants tramples on the cargo, creating bursts of the toothwhitening liquid contained in the HappyDent Wave and this becomes a river, the elephants play in this river. It becomes night and the herd of elephants emerge, their tusks glowing bright thanks to the HappyDent they soaked them in. Villagers watching the forest light up in the distance say sadly that the village has yet to get electricity but Jungal mein mangal ho rahan hain. Behind the scenes: The film was inspired by folk lore of elephants playing in water according to Joshi. The film was shot in Kerala over a period of three days. Folk music was used as the background score, apt as the setting of the film is very rural. The films used a real location with a jungle and a lake and constructed the village. The shot of the elephants tusks gleaming like tubelights have been worked on in post production. The number of elephants were also multiplied to crePrasoon Joshi, executive chairman, McCann Worldgroup India, and regional creative director, McCann Asia, created the highly exaggerated Happydent campaign to re-create the brand promise of sparkling teeth, the category was looking for something just as outrageous to spur the confectionary purchase. Before the ad, consumers tended to confuse brand Happydent with rival Orbit. Effective advertising pushed Happydent to top of the mind recall in the category. Orbit was forced to change its communication from being a teeth whitening chewing gum to a gum with benefits like tooth decay prevention. Namita Gupta, product head, Perfetti India, says, Communication should be a mix of creative and effective advertising. Its pointless if our campaign is great, but we are not able to sell our products. The new variant of the Happydent campaign looses on the novelty factor. The new ad for HappyDent Wave pales in comparison, which features a herd of elephants that stomp through several cartons of the gel-filled variant only to end up with tusks that flicker like tube lights.ate the feel of a large herd. Gyaan: This is the latest commercial from Happydent after the two earlier films which set the benchmark for films that went again the grain for the product category. The first film was the photostudio film which had the assistant pop in a Happy Dent chewing gum before every shot for a flash, the second had a palace and a city, illuminated by folks grinning from ear to ear. The premise for the previous films was Muskurale Jagmagale, while the new improved premise is Daaton tale, diya jale. The product is a brand variant and not the Mother Brand which necessitated a new TVC. I would buy a Happydent todaythe recall is so much Happydent: An Elephantine effort for sparkling teeth Happydent is at it again . After the ‘photo studio film, and the globally acclaimed ‘Palace commercial, the brand has just unveiled a commercial for one of its new variants Happydent Wave. In the wake of the brand promise of Muskurale, jagmagale for Happydent White in 2007, Happydent Wave comes with the somewhat poetic promise of Daaton tale, diya jale. The film, conceived by McCann Erickson, opens on a shepherd looking for his lost sheep. He comes across a herd of elephants that has found a toppled lorry full of Happydent Wave. As the elephants step on the gum, there are splashes of water, which gradually turn into a river in which the elephants swim and play. At nightfall, the elephants tusks suddenly start shining bright, lighting up the jungle. The film ends with a few old men sitting in the darkness and quipping sarcastically, â€Å"Jangal mein mangal ho raha hai, par gaon mein toh bijli aayi hi nahin bhaiya!† (There is no light in the village, while the jungle is shining bright.) PRINT ADVERTISEMENT OF HAPPYDENT CHEWING GUM MAKES YOUR TEETH SHINE LIKE BULB

Racism :: essays research papers

The sizzling streams of sunlight were just beautifully glimmering down on the crisp green school yard. Such a wonderful day that was. Nothing could have ruined it. Little Jimmy, since it was such a wonderful day decided to go to the corner store and buy himself a little treat. As little Jimmy started walking over to the store, clouds flocked over the dazzling sun and the sudden pitch dark meant no trouble. On the other side of the road were three white boys from Jimmy's same school. Upon recognizing Jimmy, the boys ran over the street to where he was. "Hey Negro, what's up?", one of the white Boy said. "Did your mamma pack you enough to eat to-day?", another hooted. "Just leave me alone.", Little Jimmy said "Oh no, Jimmy's really getting pist off!?", the first boy retaliated. "Just shove off and let me be," Jimmy answered. It is like this everyday, everywhere, and everytime, people suffer discrimination. All because they have differen ces amongst each other. Different beliefs, different cultures, different skin colour, all of these act like building blocks to help construct what we know as Racism. Racism has become one of the many burdens amongst multi-cultural worlds like Canada and the States. Racism is a part of each and every one of us. No doubt, we are all racist, but this the term racism has been used too loosely. Racism has been mutated to such an extent that it could be a reason for war, a symbol of terrorism, and even an excuse for neglecting. Is that all there is to it? No, actually it is just the beginning. Racism is just like warfare in which there is no shelter and nobody is neutral. Nobody is exempt from this demon. He has haunted us with a bitter curse. On one occasion I remember, nobody would play with me at school. I would walk around by myself and ask people if we could play together. Everywhere that I went, like the process of induction, everyone would avoid me. Like two inducted poles with the same polarity, they would just shimmer off into the distance and continue to do whatever they're doing. Because of racial differences, they neglect me. People are afraid of the unknown, and it is this difference amongst people that spread rumors and distrust amongst people. Corrupting our thoughts and reasons, we get accustomed to thinking differences are omens.